By combining Subeco’s expertise in water-based barrier coatings with Fibenol’s WoodCell™ crystalline cellulose, we are developing next-generation fiber-based coatings designed to replace fossil-based components in food packaging applications. The joint goal of partnership is to deliver high-performance grease and moisture barriers while supporting recyclability, circularity, and the transition away from fossil resources.

Explore WoodCell Project, Fibenol’s cellulose innovation platform.

This collaboration is aimed to support:

  • Board producers developing plastic free barrier grades
  • Coating service providers seeking scalable solutions
  • Converters delivering recyclable food packaging

Peep Pitk, Chief Strategic Business Development Officer at Fibenol:
“The packaging industry does not just need better coatings—it needs a fundamental shift away from plastics and fossil-based chemistry. Partnering with Subeco allows us to bring renewable, high-performance material innovation into scalable market solutions.”

Eric Jönsson, Chief Development Officer at Subeco BV:
“By integrating WoodCell™ into our coating formulations, we are taking an important step towards coatings that are not only recyclable, but fundamentally bio-based. This collaboration shows how partnerships can accelerate the transition to truly circular packaging.”

Interested in learning more? Get in touch:
Subecoinfo@subeco.be | Fibenolinfo@fibenol.com

WoodCell™ Crystalline Cellulose

A renewable, high-purity cellulose made from lower-quality hardwood,  built to replace fossil-based additives in packaging, coatings, and energy materials.

Where WoodCell™ makes a difference

WoodCell™ crystalline cellulose boosts both performance and sustainability across key applications.

It replaces fossil-based ingredients while improving product quality, durability, and recyclability.

Related posts